Ida Madelén Andersson
Ida Madelén Andersson
Ida Madelén Andersson
Crafting digital
that
Stands out, move, and engage.
Based in Gothenburg
Digital Designer
Crafting digital
that
Stands out, move, and engage.
Based in Gothenburg
Digital Designer
Crafting digital
that
Stands out, move, and engage.
Based in Gothenburg
Digital Designer
Selected Cases
ReGen – Furniture Design
ReGen is a concept campaign for a new furniture line combining sustainability, technology, and self-expression.
We designed a landing page to build interest and collect emails ahead of launch.
The products, made from Swedish birch, offer minimalist design and customizable color options. The project covered research, wireframing, and final UI design before developer handoff.
[ VIEW PROJECT ]
CREW
DD Ida Andersson
DD Kim Kristensson Lager
WU Juste Derkintyte
WU Josefine Ahlstrand
CG Tatjana Radovic
CG Hampus Forsberg
Leafy – Gamify your green life
Leafy is a gamified plant care app that turns urban gardening into a fun, interactive experience. Each plant becomes a character, gaining XP and rewards as you care for it. With LeafTag, a smart soil sensor, users get personalized tips, reminders, and progress tracking. The project covered UX research, Material Design-based UI, prototyping, motion, and voice interaction.
[ VIEW PROJECT ]
CREW
DD Ida Andersson
Lia Expressen
Lia Expressen is a web platform connecting students and companies ahead of Yrgo’s 2025 networking event. With a playful, journey-inspired design, users create profiles, explore matches, and show interest.
The project, built by Digital Designers and Web Developers, encourages meaningful connections. Our concept won first place in the school’s internal competition.
[ VIEW PROJECT ]
CREW
DD Ida Andersson
DD Tilda Hellsten
DD Clara Svensson
WU Malin Eriksson
WU Elias Appelqvist
Event merch – Arkaden
I designed a t-shirt print for TRYCK, an Arkaden 2025 event celebrating creativity and contemporary style. The design targets Gothenburg’s trend-conscious youth, blending fashion, urban culture, and sustainability. Inspired by urban nostalgia and new expressions, the print uses playful, symbolic visuals with strong identity.
The result: a wearable piece meant to outlive the event and follow future trends.
[ VIEW PROJECT ]
CREW
DD Ida Andersson
Selected Cases
Selected Cases
Selected Cases
Get in touch!
Leafy – Gamify your green life
Leafy is a gamified plant care app that turns urban gardening into a fun, interactive experience. Each plant becomes a character, gaining XP and rewards as you care for it. With LeafTag, a smart soil sensor, users get personalized tips, reminders, and progress tracking. The project covered UX research, Material Design-based UI, prototyping, motion, and voice interaction.
[ VIEW PROJECT ]
CREW
Ida Andersson
Lia Expressen
Lia Expressen is a web platform connecting students and companies ahead of Yrgo’s 2025 networking event. With a playful, journey-inspired design, users create profiles, explore matches, and show interest. The project, built by Digital Designers and Web Developers, encourages meaningful connections. Our concept won first place in the school’s internal competition.
[ VIEW PROJECT ]
CREW
DD Ida Andersson
DD Clara Svensson
DD Tilda Hellsten
WU Malin Eriksson
WU Elias Appelqvist
Event merch – Arkaden
I designed a t-shirt print for TRYCK, an Arkaden 2025 event celebrating creativity and contemporary style. The design targets Gothenburg’s trend-conscious youth, blending fashion, urban culture, and sustainability. Inspired by urban nostalgia and new expressions, the print uses playful, symbolic visuals with strong identity.
The result: a wearable piece meant to outlive the event and follow future trends.
[ VIEW PROJECT ]
CREW
Ida Andersson
Skills
Figma
Hubspot
Framer
After Effects
Rive
Spline
InDesign
Illustratior
Get in touch!
Skills
Figma
Hubspot
Framer
After Effects
Rive
Spline
InDesign
Illustratior
Get in touch!
Skills
Figma
Hubspot
Framer
After Effects
Rive
Spline
InDesign
Illustratior
Get in touch!